Closed-Loop Product Improvements

Our Vision

Software that improves itself—learning from every feedback or interaction, adapting to every user, evolving continuously. With modern AI, this is finally possible.

Who We Are

Founded in 2023 by scientists, product experts, and engineers with deep expertise in product design and UX.

We started by exploring how AI could enhance product design. After two years of building and learning, we're now focused on the bigger opportunity: enabling software to understand and optimize itself across its entire lifecycle—from design feedback and development through deployment and real-world use.

We believe the future of software isn't just faster development—it's systems that learn from how they're used and continuously improve themselves. The technology to make this real is emerging now.

Our Backing

We're supported by world-class investors:

Let's Connect

If you're thinking about self-optimizing software and what AI makes possible, we'd love to talk.

[email protected]